Hugo Boss Announces an Emotional NFT Line
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An editor at Coincrop
05 Oct 2022 | 2 min read
ugo Boss has teamed up with Imaginary Ones, a web3 company, to create its own NFT line. The Metaverse will now be available in a new 360-degree format.
This will be Hugo Boss' first foray into the Metaverse and the first time it has tried NFTs. The fashion company said that introducing the Metaverse with a complete experience is a significant step in "refreshing" its brand globally.
The NFT collection will debut in November 2022 with the goal of prompting people to embrace their emotions, whether they're good or bad.
The aim of the collection is to not only increase awareness about mental health and well-being, but also to serve a charitable purpose. On World Mental Health Day (Oct. 10), the sixth special character from the collection that represents all emotions will be auctioned off, with all proceeds going towards Youth Aware of Mental Health (YAM).
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